Step 1: Content Investment
Production & distribution costs
Content Investment
1,000100,000
150
025,000
3.4x ROI
B2B SaaS benchmark: 3.2x
Content ROI
3.4x
Benchmark: 3.2x
Monthly Revenue
$33,750.00
Content-attributed
Content CPL
$22.22
Cost per content lead
Content CAC
$444.44
Acquisition cost via content
Cost per Piece
$666.67
12 pieces/month
Lifetime Revenue
$810,000.00
Over 24 months
Content Funnel Metrics
Monthly Traffic
15,000Leads Generated450
Customers Won22.5
Value per Visitor$2.25
ROI Performance
1x (Break-even)Top: 5x
Related Calculators
Calculator Knowledge Base and Scientific Documentation
Quick Reference
Quick Reference
The Scientific Model
The Scientific Model
Content Marketing ROI Formula
Formula
Why this approach:
People Also Ask
People Also Ask
- What is a good content marketing ROI?
- A content ROI of 3x or higher is generally considered good for B2B SaaS. Top performers achieve 5x or higher through optimized conversion funnels and high-value content.
- How should I attribute revenue to content?
- Use a multi-touch attribution model. Typically, content touches 30-50% of the customer journey for B2B. First-touch gives content full credit for awareness; linear models distribute credit evenly.
- How long does content continue generating ROI?
- Evergreen content can generate traffic and leads for 2+ years. Blog posts typically peak at 6-12 months. Factor in content lifespan when calculating true ROI.