Intent Signal Benchmarking Lab
Scientific calculators for measuring lead generation performance. Aggregated from 847 B2B industry data points.
Benchmark Calculators
Research-backed tools for measuring lead generation performance. Compare your metrics against 2026 industry data.
Lead Generation ROI
Calculate the true return on your lead gen spend with fully-loaded cost analysis.
Cost Per Lead (CPL)
Benchmark your CPL against industry standards across 12 B2B verticals.
Customer Acquisition Cost
Full-funnel CAC calculation including hidden costs most founders miss.
Channel Comparison
Compare intent-based vs. interruption marketing ROI side-by-side.
Pipeline Value Forecast
Project pipeline value with stage-weighted probability scoring.
Opportunity Cost Model
Quantify the money you're leaving on the table from coverage gaps.
Agency Revenue Projection
Forecast agency growth with retainer mix, churn, and capacity modeling.
Lead Response Timing
Model conversion decay curves. See how response time impacts close rates.
Customer Lifetime Value (LTV)
Calculate LTV with multiple methodologies: basic, gross-margin adjusted, and risk-weighted.
LTV:CAC Ratio
Measure acquisition efficiency. The golden ratio for sustainable growth is 3:1 or higher.
Sales Velocity
Calculate pipeline throughput: opportunities × win rate × deal value ÷ cycle length.
Churn Impact Calculator
Quantify revenue lost to churn including replacement costs and NRR impact.
Content Marketing ROI
Measure content investment returns with funnel analysis and lifetime value projections.
Breakeven Ad Spend
Calculate maximum allowable CPA and optimal ad budget for profitable growth.
MQL-to-SQL Efficiency
Measure funnel efficiency and identify pipeline leakage. Benchmark MQL-to-SQL conversion rates.
Cold Outreach ROI
Calculate return on cold email and LinkedIn campaigns. Model reply rates and closed deals.
SDR/BDR Payback Period
Calculate how long until an SDR generates enough margin to cover their fully-loaded cost.
Event & Webinar ROI
Calculate ROI for virtual and in-person events. Model registration-to-close funnels.
Customer Retention ROI
Model churn reduction impact on revenue, NRR, and lifetime value with expansion effects.
Referral Program ROI
Calculate referral program returns. Model participation, conversion, and viral growth potential.
Knowledge Base
Frequently asked questions about IntentBench
- What is a Demand Signal?
A demand signal is any indicator that a prospect is actively researching or ready to purchase a solution in your category. This includes search queries, social media discussions (particularly on Reddit and industry forums), review site visits, competitor comparisons, and content engagement patterns. High-intent demand signals correlate with 3-5x higher conversion rates compared to cold outreach. Our calculators help you quantify the value of capturing these signals before your competitors.
- How is the 2026 Benchmark calculated?
Our 2026 benchmarks are aggregated from industry-standard B2B performance data and research reports across 4 major verticals. Metrics are sourced from publicly available analyst reports, industry surveys, and academic research. Each benchmark is normalized for industry vertical and represents median performance across the dataset.
- Is my business data secure?
Yes. IntentBench uses a Local-First architecture. Calculations are performed in your browser. Sensitive business metrics are never transmitted to or stored on our servers. We don't use cookies for tracking, and we don't require account creation. The only data we collect is anonymous usage analytics to improve our tools. You can verify this by inspecting network requests in your browser's developer tools.
Local-First Verified- How accurate are these calculators for my specific industry?
Our calculators use industry-specific multipliers and benchmarks where applicable. For maximum accuracy, we recommend: 1) Selecting your industry vertical in calculators that offer this option, 2) Inputting your actual historical data rather than estimates, 3) Using the 'Advanced Variables' sections to account for your specific cost structure. Most users find our projections accurate within plus or minus 15% when using real data inputs. For enterprise-grade forecasting, consider augmenting calculator outputs with your internal BI tools.
- What is a good CPL for agencies in 2026?
For B2B marketing agencies in 2026, a good Cost Per Lead ranges from $65-178 depending on the service vertical. Full-service agencies targeting mid-market clients typically see CPLs of $120-150, while specialized agencies (SEO, paid media) can achieve $65-100. The median fully-loaded CPL (including overhead) for professional services is $178. If your agency CPL exceeds $250, you may be overpaying for leads or targeting the wrong audience segments.
- What's the difference between IntentBench and other ROI calculators?
Most ROI calculators use simplistic formulas that ignore hidden costs (overhead, opportunity cost, time value of money). IntentBench calculators are built on research-backed financial models that include: fully-loaded cost accounting, exponential decay modeling for time-sensitive metrics, stage-weighted probability for pipeline forecasting, and industry-specific benchmarks. We also provide formula transparency (toggle 'Show Formula' on any calculator) so you can verify our methodology.