Brand Affinity
High-intent leads who engage with your content become brand advocates. Even non-converting leads build awareness that influences future purchase decisions and referrals.
Input Wizard
Step 1: Core Metrics
Basic spend & leads
Core Lead Generation Metrics
Enter your basic monthly spend and lead volume
$1,000$500,000
1010,000
0.5%50%
$100$100,000
Local-First
Calculations are performed in your browser. Sensitive business metrics are never transmitted to or stored on our servers.
Live Results
ROI Multiplier
1.4x
43.7% return
Net Revenue
$7,600.00
Revenue minus costs
Fully-Loaded CPL
$174.00
Basic: $100.00
Cost Per Acquisition
$3,480.00
5.0 customers
After-Tax Profit
$5,700.00
At 25% tax rate
Revenue Per Lead
$250.00
Average value extracted
Your lead ROI needs attention
At 1.4x ROI, there's significant room for improvement. Glimpss helps you capture high-intent buyers before competitors.
Boost ROI with GlimpssRelated Calculators
Calculator Knowledge Base and Scientific Documentation
Quick Reference
Quick Reference
A good B2B Lead ROI for SaaS in 2026 is 702% (7x return on investment). Top-quartile companies achieve 5.2x or higher, while the industry average sits at 3.4x. If your ROI is below 2x, you're likely overpaying for leads or underconverting them.
The Scientific Model
The Scientific Model
Fully-Loaded Lead Generation ROI
Formula
This formula calculates the true return on your lead generation investment by factoring in conversion rates and comparing revenue generated against total costs including overhead.
Why this approach: Unlike simple ROI calculations, this model includes overhead allocation (typically 15-25% of direct spend) which most marketers miss, leading to inflated ROI estimates by 20-40%.
People Also Ask
People Also Ask
- What is a good lead generation ROI for B2B SaaS?
- A healthy B2B SaaS lead generation ROI in 2026 is 3-5x (300-500% return). Top performers achieve 7x+. If you're below 2x, your cost structure or conversion rates need optimization. Industry benchmarks from 847 companies show the median at 3.4x.
- How do you calculate ROI on lead generation?
- ROI = ((Revenue from Leads - Total Cost) / Total Cost) × 100. The key is including ALL costs: ad spend, agency fees, tools, team labor, and overhead. Most calculations miss 20-30% of true costs by excluding overhead allocation.
- What overhead costs should I include in lead gen ROI?
- Include: management time (10-15% of direct costs), software/tools subscriptions, agency fees, content production costs, sales team time for lead follow-up, and office/remote work allocation. The industry standard overhead multiplier is 1.15-1.25x direct spend.
- How does conversion rate affect lead generation ROI?
- Conversion rate has a multiplicative effect on ROI. A 1% improvement in conversion (e.g., 5% to 6%) can increase ROI by 20% without changing spend. Focus on conversion optimization before increasing lead volume for maximum ROI impact.
- What's the difference between ROI and ROAS for lead generation?
- ROAS (Return on Ad Spend) only considers direct advertising costs. ROI includes all costs (overhead, labor, tools). A campaign with 5x ROAS might only have 2.5x true ROI after fully-loaded costs. Always use ROI for strategic decisions.
Contextual ROI: The Intangibles
Contextual ROI: The Intangibles
Beyond the numbers, intent-driven lead generation delivers intangible value that compounds over time. These factors don't appear in your calculator but significantly impact long-term business health:
Market Intelligence
Every lead interaction provides data on market needs, objections, and competitive positioning. This intelligence shapes product development and messaging strategy.
Community Trust
Consistent presence in intent-based channels (Reddit, industry forums) builds community trust that amplifies conversion rates over time - often by 15-30%.
Sales Enablement
Content created for lead generation serves sales teams in demos and follow-ups. High-quality leads arrive pre-educated, shortening sales cycles by 20-40%.