B2B Marketing & Sales Calculators

IntentBench provides 20 research-backed calculators designed for B2B growth teams — from early-stage founders tracking unit economics to enterprise RevOps teams optimizing pipeline throughput. Each tool uses fully-loaded cost models and industry-specific benchmarks aggregated from 847 data points across B2B SaaS, professional services, real estate, and digital agencies.

Calculators are organized into four categories that mirror the customer lifecycle: acquisition cost analysis, lifetime value and retention modeling, pipeline and revenue forecasting, and channel ROI comparison. Use them individually for specific metrics or together as a connected benchmarking suite where outputs from one calculator feed into the next.

These metrics are interconnected. Customer Acquisition Cost only makes sense in the context of Lifetime Value — a high CAC is acceptable if LTV is proportionally higher. Similarly, Sales Velocity depends on pipeline coverage, which depends on lead generation ROI, which depends on Cost Per Lead. Teams that evaluate these metrics in isolation often optimize one at the expense of another. The calculators below are designed to be used together: start with your core unit economics (LTV, CAC, LTV:CAC Ratio), then evaluate pipeline health (Sales Velocity, Pipeline Forecast), and finally assess channel efficiency (CPL, Channel Comparison).

Every calculation runs entirely in your browser — no data is sent to our servers. Results include benchmark comparisons, interpretation guidance, and methodology documentation so you can verify the math and share findings with stakeholders. Read our methodology documentation for the complete formula reference with LaTeX notation and academic citations.